About

An ABET-aligned intelligent textbook on business fundamentals for high school students — from entrepreneurship and operations to finance, strategy, and organizational behavior.

Audience

Describe the intended reader: their background, prerequisites, and what they should be able to do after working through the book.

How to Use This Book

• Read chapters in order — concepts are introduced in dependency order.
• Use the search bar (top right) to jump to a specific term.
• Try the MicroSims as you encounter them; they are the fastest way to build intuition for a new concept.
• Check the Learning Graph when you want to see how a concept fits into the larger picture.

Author

Dan McCreary