Concept Taxonomy¶
The 300 concepts in the learning graph are organized into 14 categories, each evenly distributed (no category exceeds 10% of the total) and mapped to the course's week-by-week structure and the CO.STARTERS Canvas framework.
Categories¶
FOUND — Entrepreneurship Foundations & Philosophy¶
The mindset, vocabulary, and course philosophy underlying the whole program: what an early-stage venture is, the idea trap, the Clarity → Validation → Action → Launch philosophy, and the psychological-safety norms of the cohort.
CANV — CO.STARTERS Canvas Framework¶
The Business Model Canvas adaptation used throughout the course and its 11 individual blocks (Customer, Problem, Solution, Alternatives, Benefit, Advantage, Message, Distribution, Revenue, Startup Needs, Costs).
CUST — Customer Discovery & Segmentation¶
Identifying and defining who the venture serves: target customer, personas, market segments, and customer prioritization.
PROB — Problem Definition & Pain Points¶
Defining the real problem a customer has: pain points, root causes, problem severity/frequency, and problem validation.
SOL — Solution Design & Offer Development¶
Framing what is offered to solve the validated problem: initial offer, minimum viable offer, and solution iteration.
ALT — Alternatives & Competitive Analysis¶
How customers currently solve the problem: competitors, workarounds, substitutes, and competitive positioning.
VALU — Value Proposition: Benefit & Advantage¶
Why the customer wants the solution and why this founder is positioned to deliver it: benefit, advantage, and value-proposition articulation.
INTV — Discovery Interviews & Research Methods¶
Techniques for talking to real customers: interview design, the Reality Check pressure test, and synthesizing findings.
VALID — Lean Validation & Testing¶
Testing assumptions cheaply before building: lean tests, pre-selling, manual service delivery, and kill/pivot/persevere decisions.
MSG — Messaging & Communication¶
Turning a validated concept into clear, compelling communication: value-proposition statements, sales copy, and founder narrative.
DIST — Distribution & Go-to-Market¶
How the product or service reaches the customer: channel selection, word of mouth, and multi-channel strategy.
REV — Revenue Models & Pricing¶
How the venture makes money: pricing models, pricing validation, and willingness to pay.
FIN — Startup Needs & Cost Planning¶
One-time startup needs versus ongoing costs, and basic financial-planning literacy for a lean venture.
LAUNCH — Launch Planning, Pitching & Accountability¶
Synthesizing the canvas into a 30-day launch roadmap, pitching to peers, and the accountability structures that sustain momentum after the course.
Category Summary¶
| TaxonomyID | Category Name | Concept Count | Percentage |
|---|---|---|---|
| FOUND | Entrepreneurship Foundations & Philosophy | 26 | 8.7% |
| CANV | CO.STARTERS Canvas Framework | 16 | 5.3% |
| CUST | Customer Discovery & Segmentation | 24 | 8.0% |
| PROB | Problem Definition & Pain Points | 20 | 6.7% |
| SOL | Solution Design & Offer Development | 20 | 6.7% |
| ALT | Alternatives & Competitive Analysis | 18 | 6.0% |
| VALU | Value Proposition: Benefit & Advantage | 22 | 7.3% |
| INTV | Discovery Interviews & Research Methods | 24 | 8.0% |
| VALID | Lean Validation & Testing | 26 | 8.7% |
| MSG | Messaging & Communication | 20 | 6.7% |
| DIST | Distribution & Go-to-Market | 17 | 5.7% |
| REV | Revenue Models & Pricing | 20 | 6.7% |
| FIN | Startup Needs & Cost Planning | 19 | 6.3% |
| LAUNCH | Launch Planning, Pitching & Accountability | 28 | 9.3% |
Total: 300 concepts across 14 categories. No category exceeds 10% of the total, well under the 30% ceiling.