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30-Day Launch Roadmap Timeline

Run the 30-Day Launch Roadmap Timeline MicroSim Fullscreen

About This MicroSim

A 30-day launch plan is easier to follow one week at a time. This timeline lays out Jordan's plan for the mobile dog-grooming idea as four equal indigo week blocks running from Day 1 to Day 30. Each block shows the week's theme and its weekly target, the number of grooming sessions Jordan aims to complete that week: 5, then 8, then 10, then 12. The selected week is outlined in fox-orange.

Selecting a week opens a detail panel with three concrete pieces:

  • The plan for the week. Week 1 answers the plan's three questions: what to sell, who to sell to, and how to reach them. Weeks 2 to 4 each add one move drawn from an earlier chapter: an add-on and a referral channel, a price test, and a cash flow review.
  • The weekly milestone and weekly target, the checkpoint and the number Jordan set in advance so progress can be checked objectively.
  • Toward launch readiness, which names the piece of launch readiness the week adds: validated demand, a working way to reach customers, a workable offer, and finally the readiness check itself.

On wide screens a line at the bottom of the panel checks off the pieces of launch readiness earned so far, so the four weeks visibly add up to one decision on Day 30: keep going or adjust.

How to Use

  1. Start at Week 1, which is selected when the page loads.
  2. Click Next to move one week forward, or Previous to go back. The left and right arrow keys work too.
  3. Click any week block to jump straight to it. Hover over a block for a one-line preview of its milestone.
  4. For each week, read Toward launch readiness and say what that week adds to the plan that the week before it did not.

On a phone, the timeline keeps a readable width and scrolls sideways with a visible scrollbar. Each step scrolls its week into view.

Iframe Embed Code

You can add this MicroSim to any web page by adding this to your HTML:

<iframe src="https://dmccreary.github.io/eight-hour-entrepreneur/sims/thirty-day-launch-roadmap-timeline/main.html"
        height="562px"
        width="100%"
        scrolling="no"></iframe>

Lesson Plan

Audience

Adult early-stage entrepreneurs and aspiring founders in a live virtual cohort.

Learning Objective

Participants will explain what each week of a 30-day launch roadmap accomplishes and how its weekly milestones build toward launch readiness, using Jordan's plan as a worked example.

Bloom Level: Understand (L2). Bloom Verb: explain.

Duration

10 minutes

Prerequisites

  • Chapter 16 reading on the three questions every plan answers, weekly milestones and weekly targets, and launch readiness
  • Chapter 13 (distribution channels) and Chapter 14 (price testing), which Weeks 2 and 3 draw on
  • Chapter 1's Jordan example (the mobile dog-grooming idea)

Activities

  1. Step through the plan (4 min): Each participant clicks Next through all four weeks and reads the plan, the milestone and target, and the launch readiness line for each.
  2. Explain the order (3 min): As a group, ask why the price test comes in Week 3 rather than Week 1. Participants should connect it to the steadier flow of bookings that Weeks 1 and 2 create, which gives the test enough customers to compare.
  3. Draft your own Week 1 (3 min): Each participant writes one sentence for each of the three questions (what to sell, who to sell to, how to reach them) for their own idea, then sets a Week 1 milestone and a target number.

Assessment

  • Can the participant state what each of Jordan's four weeks accomplishes without looking?
  • Can the participant explain the difference between a weekly milestone and a weekly target, using one of Jordan's weeks as the example?
  • Can the participant explain how Weeks 1 to 3 each supply one piece of what the Week 4 launch readiness check looks at?

References

  1. Milestone (project management) - Wikipedia - Milestones as checkpoints that mark progress through a schedule, the role each weekly milestone plays in the plan.
  2. SMART criteria - Wikipedia - Why a target is set in advance as a specific, measurable number, like "5 sessions completed."
  3. A/B testing - Wikipedia - The method behind Week 3's price test, which offers two groups of customers different prices and compares the results.
  4. Referral marketing - Wikipedia - How existing customers bring in new ones, the channel Jordan launches in Week 2.
  5. Cash flow - Wikipedia - The money coming in and going out that Jordan reviews against the startup budget in Week 4.