Evidence-to-Claim Traceability Map

Run the Evidence-to-Claim Traceability Map MicroSim Fullscreen

About This MicroSim

Validate whether a marketing research claim is adequately supported by its source evidence, method, assumptions, and limitations.

How to Use

Explore the visual elements and use the controls to compare states, reveal guidance, and explain how the displayed evidence supports or limits a decision. Values shown are instructional examples unless the chapter identifies an empirical source.

Iframe Embed Code

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/evidence-claim-traceability/main.html" height="702" width="100%" scrolling="no"></iframe>

Lesson Plan

Learning Objective

Validate whether a marketing research claim is adequately supported by its source evidence, method, assumptions, and limitations.

Activity

1. Predict what the first interaction will reveal.
2. Explore each state and cite visible evidence.
3. Apply the model to a new marketing scenario and identify its limits.

Assessment

Learners should perform the Evaluate task in the objective and distinguish synthetic output from externally validated evidence.

References

1. Chapter source - Full instructional context and specification.
2. vis-network documentation - Rendering-library reference.