Need and Driver Trade-Off Map

Run the Need and Driver Trade-Off Map MicroSim Fullscreen

About This MicroSim

Organize emotional drivers, functional needs, and social needs into a causal network that explains a persona's competing priorities.

How to Use

Explore the visual elements and use the controls to compare states, reveal guidance, and explain how the displayed evidence supports or limits a decision. Values shown are instructional examples unless the chapter identifies an empirical source.

Iframe Embed Code

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/need-driver-tradeoff-map/main.html" height="702" width="100%" scrolling="no"></iframe>

Lesson Plan

Learning Objective

Organize emotional drivers, functional needs, and social needs into a causal network that explains a persona's competing priorities.

Activity

1. Predict what the first interaction will reveal.
2. Explore each state and cite visible evidence.
3. Apply the model to a new marketing scenario and identify its limits.

Assessment

Learners should perform the Create task in the objective and distinguish synthetic output from externally validated evidence.

References

1. Chapter source - Full instructional context and specification.
2. vis-network documentation - Rendering-library reference.