Research Brief Builder

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About This MicroSim

Formulate a coherent research brief that connects a marketing decision to questions, objectives, scope, assumptions, constraints, and evidence criteria.

How to Use

Explore the visual elements and use the controls to compare states, reveal guidance, and explain how the displayed evidence supports or limits a decision. Values shown are instructional examples unless the chapter identifies an empirical source.

Iframe Embed Code

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/research-brief-builder/main.html" height="702" width="100%" scrolling="no"></iframe>

Lesson Plan

Learning Objective

Formulate a coherent research brief that connects a marketing decision to questions, objectives, scope, assumptions, constraints, and evidence criteria.

Activity

1. Predict what the first interaction will reveal.
2. Explore each state and cite visible evidence.
3. Apply the model to a new marketing scenario and identify its limits.

Assessment

Learners should perform the Create task in the objective and distinguish synthetic output from externally validated evidence.

References

1. Chapter source - Full instructional context and specification.
2. p5.js documentation - Rendering-library reference.