Research Question Method Navigator¶

Run the Research Question Method Navigator MicroSim Fullscreen
Edit in the p5.js Editor

About This MicroSim¶

This MicroSim helps learners distinguish customer research from market research and qualitative evidence from quantitative evidence. Ten realistic marketing questions reveal why a method fits and when a mixed-method extension would be stronger.

How to Use¶

Read the question, select the method that would produce the strongest first evidence, and choose Check classification. Use Show another defensible answer to examine ambiguity, then continue to the next question.

Iframe Embed Code¶

You can add this MicroSim to any web page by adding this to your HTML:

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/research-method-navigator/main.html"
        height="652"
        width="100%"
        scrolling="no"></iframe>

Lesson Plan¶

Grade Level¶

Undergraduate and professional marketing education

Duration¶

10-15 minutes

Prerequisites¶

Basic familiarity with qualitative and quantitative research.

Activities¶

Predict (3 min): Classify the first three questions before requesting feedback.
Practice (7 min): Complete the remaining scenarios and explain what evidence each method would produce.
Reflect (5 min): Select two ambiguous questions and propose mixed-method sequences.

Assessment¶

Learners should correctly classify at least eight scenarios and justify choices using the evidence needed rather than the surface wording of the question.

References¶

The Craft of Research - University of Chicago Press guidance on aligning questions, evidence, and claims.
p5.js Reference - Documentation for the interactive rendering library.