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AI Persona Testing Evidence Workflow

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About This MicroSim

This three-lane workflow separates marketing-team inputs, persona-system analysis, and human-research validation. Each stage exposes its input, action, output, and quality check so synthetic hypotheses do not quietly become validated claims.

How to Use

Choose a scenario, inspect each workflow step, then place evidence artifacts into their proper stages. Incorrect placements explain the correct handoff; completed stages turn green.

Iframe Embed Code

You can add this MicroSim to any web page by adding this to your HTML:

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/persona-testing-evidence-workflow/main.html"
        height="752"
        width="100%"
        scrolling="no"></iframe>

Lesson Plan

Grade Level

Undergraduate and professional marketing research

Duration

10-15 minutes

Prerequisites

Basic familiarity with customer personas, qualitative research, and evidence limitations.

Activities

  1. Trace (4 min): Click through the nine stages and name each handoff.
  2. Practice (7 min): Place all evidence artifacts for one scenario.
  3. Transfer (5 min): Explain which synthetic claims require real-customer validation and why.

Assessment

Learners correctly place the artifacts and produce a validation decision that clearly distinguishes synthetic hypotheses from externally verified evidence.

References

  1. The Craft of Research - Guidance on evidence, claims, and research design.
  2. p5.js Reference - Documentation for the interactive rendering library.