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Message Hierarchy Composer

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About This MicroSim

Compose and test a message hierarchy connecting value proposition, product messaging, proof, qualification, tone, and action for a selected persona and journey stage.

How to Use

Explore the visual elements and use the controls to compare states, reveal guidance, and explain how the displayed evidence supports or limits a decision. Values shown are instructional examples unless the chapter identifies an empirical source.

Iframe Embed Code

<iframe src="https://dmccreary.github.io/ai-persona-testing/sims/message-hierarchy-composer/main.html" height="702" width="100%" scrolling="no"></iframe>

Lesson Plan

Learning Objective

Compose and test a message hierarchy connecting value proposition, product messaging, proof, qualification, tone, and action for a selected persona and journey stage.

Activity

  1. Predict what the first interaction will reveal.
  2. Explore each state and cite visible evidence.
  3. Apply the model to a new marketing scenario and identify its limits.

Assessment

Learners should perform the Create task in the objective and distinguish synthetic output from externally validated evidence.

References

  1. Chapter source - Full instructional context and specification.
  2. p5.js documentation - Rendering-library reference.