Porter Value Chain with IS Overlay¶
Run the Value Chain MicroSim Fullscreen
About This MicroSim¶
Porter's value chain — five primary activities and four support activities — but each segment carries an IS overlay: which information systems live there and which metric they're expected to move. Switch between three industry presets (Manufacturing, Retail Bank, Hospital) to see how the IS systems and metrics shift while the chain structure stays the same.
The Technology Development support activity is highlighted in green to flag where IS lives natively.
Lesson Plan¶
Learning Objectives¶
By the end of this activity, students will be able to:
- Place an IS investment proposal into the correct value-chain segment
- Articulate the metric the proposal should move
- Compare how the same chain looks across three industries