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Learning Sciences

Bloom the Elephant is the mascot for the Learning Sciences textbook. The name doubles as a reference to Bloom's taxonomy — the foundational classification of cognitive learning objectives every learning scientist works with — and to the popular saying that "an elephant never forgets," which makes the species a natural symbol for the long-term retention curves the field studies. Bloom was chosen because the mascot encodes two of the discipline's load-bearing ideas (taxonomy of learning, retention over time) in a single character, with no extra explanation required. The choice is strong because the species's cultural association with memory and the name's link to Bloom's taxonomy reinforce each other — a rare two-for-one in mascot design.

All poses for the Learning Sciences mascot.

  • Neutral

    Neutral

  • Welcome

    Welcome

  • Tip

    Tip

  • Thinking

    Thinking

  • Encouraging

    Encouraging

  • Warning

    Warning

  • Celebration

    Celebration

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